Anew Platinum Day Lifting Cream - enriched with patent pending Paxillium Technology and Protinol™; replenishes what your skin needs most: firmness, moisture, and elasticity. Anew Platinum Day Lifting Cream increases skin cell’s elastin production by 53% in just 48 hours*! INSTANTLY Skin looks & feels visibly lifted, more elastic and firm IN 2 WEEKS Wake up to youthful radiant & smooth skin day after day** & up to 53% increase on skin cell’s elastin production IN 4 WEEKS Skin appears replenished, unveiling a firmness, moisture and elasticity *Based on a consumer science study with 114 participants **Based on 2 types of collagen HOW TO USE: Once daily, every morning, gently smooth over cleansed face and neck in an upward and outward motion, to leave your skin firm, smooth and hydrated. Enjoyed the trial size? Purchase the Anew Platinum Day Lifting Cream SPF 25 to keep seeing greater results!