One of our best selling anti-ageing creams, Anew Ultimate Day Firming Cream SPF 25 has just gotten better! Now containing Protinol and Phloretin, Anew Ultimate Day Firming Cream ensures fast, visible results; including reduced wrinkles and improved radiance in your skin, in just 48 hours! The breakthrough formula containing the exclusive Protinol™ promotes surface skin regeneration; with 100% of women who tested the luxurious day cream noting an improvement in texture, clarity, uneven skin tone and overall fine wrinkles. INSTANTLY Improves facial texture & provides an even-toned radiance IN 2 WEEKS Reduces the appearance of wrinkles and improves your skin’s radiance & skin’s collagen production up to 83% IN 4 WEEKS Visibly firm and baby-smooth skin *Based on a consumer science study with 114 participants **Based on 2 types of collagen **** Based on a clinical efficacy study with 32 participants HOW TO USE Every morning, apply over a cleansed face and neck after. Apply before sun exposure and as needed. Can be used in combination with other treatments or moisturizers. For best results, follow with Anew Ultimate Night Restoring Cream.