Never cracks or cakes • Shine free • 100% true matte look • Velvety smooth feel • Buildable coverage • Matte finish • Glides on smoothly • Paraben-free, sulfate-free, talc-free TO USE Can be dabbed on and blended for a softer pop of color. For a full matte look, apply directly for a bold statement. AVON TRUE COLOR means the color you buy is the color you apply. Now all your favorite lipsticks, glosses, eyeshadows and nail enamel have Avon's acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want... nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day. FUSS-FREE, FAIL-FREE MAKEUP THAT LOOKS AND PERFORMS THE WAY YOU EXPECT IT TO. THAT'S THE AVON TRUE COLOR PROMISE.